Course details

Marketing

MAR Acad. year 2016/2017 Summer semester 5 credits

Current academic year

Guarantor

Chalupský Vladimír, doc. Ing., CSc., MBA

Language of instruction

Czech

Completion

Credit+Examination

Time span

Assessment points

  • 60 pts final exam (30 pts written part, 30 pts test part)
  • 20 pts mid-term test (10 pts written part, 10 pts test part)
  • 20 pts projects

Department

Institute of Management (ÚM)

Fundamental literature

  • KOTLER, P.: Marketing podle Kotlera. Praha: Management Press, 2000. 258 s. ISBN 80-7261-010-4
  • MALLYA, T.: Základy strategického řízení a rozhodování. Praha: Grada, 2007. ISBN 978-80-247-1911-5

Course inclusion in study plans

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