Course details

History of Design 2 - Winter

ID2Z Acad. year 2016/2017 Winter semester 3 credits

The course focuses on the history of graphic and industrial design from the World War II to present days. It deals mainly with the image or product which is multiplied in a mechanized way. It also focuses on the solitary creation and the overlaps of applied and free art to the period after the World War II. It refers to the prototype of designer activities in the traditional disciplines of handicraft and applied arts. It also refers to the origin of the designer´s profession during the first industrial revolution and to its further transformations.

Guarantor

Jakubíček Vít, Mgr.

Language of instruction

Czech, English

Completion

Examination (written+oral)

Time span

26 hrs lectures

Assessment points

100 pts final exam

Department

Faculty of Fine Arts (FaVU)

Subject specific learning outcomes and competences

Basic knowledge of developmental tendencies in the areas of industrial and graphic design and of their major issues and personalities.

Learning objectives

To obtain historic-theoretical background which can be used during the solution of practical tasks.

Prerequisite knowledge and skills

There are no prerequisites

Syllabus of lectures

Graphic design and political and military propaganda (period of World War II).
Design of the late 1940s and of the 1950s.
Scandinavian design.
Hochschule fur Gestaltung in Ulm and production of the Braun company.
Polish poster.
Graphic design in the 1950s in the USA - development of the concept of Corporate Identity.
Zdenek Kovář and "Kovář´s school".
"Swiss school" in graphic design.
Italian "elegant modernism" in industrial design.
Italian "elegant modernism" in industrial design.
Post-war Japanese graphic design.
Italian "new wave".

Progress assessment

Study evaluation is based on marks obtained for specified items. Minimimum number of marks to pass is 50.

Controlled instruction

To pass written test based on explained topics, minimum result 80%.