Business Laboratory

• 26 hrs lectures
• 13 hrs exercises

Knowledge: Students will be familiar with all the essentials of setting up their own small business, including related areas of marketing, human resources and small business finance. Students will be able to actively do business, ie establish and manage a small business.
Skills: Specialize students and give them enough skills to set up and manage their own small business.
Competence: The student will be competent for their own business in IT, web and mobile applications.

The objective of the course is to provide students with specialization in the preparation and management of their own future small businesses. The business itself will be focused on IT, web and mobile applications. Emphasis will also be placed on management, marketing and financial aspects of small businesses.

Before studying the subject, students must have the following knowledge and skills: creative thinking for starting their own small business, the ability to communicate and present their ideas both in a team and individually.

• BURNS, P. Entrepreneurship and Small Business Management. Fourth Edition. London: Palgrave, 2016. 540 pp. ISBN978-1-137-43035-9.
• KORÁB, V. a V. BUMBEROVÁ. Drobné podnikání. Brno: CERM, 2014, 65 s. ISBN 80-214-2651-9.
• SRPOVÁ, J. V. ŘEHOŘ a kol. Základy podnikání. Teoretické poznatky, příklady a zkušenosti českých podnikatelů. Praha: Grada, 2010. ISBN 978-80-247-3339-5.
• STAŇKOVÁ, A. Podnikáme úspěšně s malou formou. 1. vydání. Praha: C. H. BECK pro praxi. 2007. 199 s. ISBN 978-80-7179-926-9.
• VEBER, J., SRPOVÁ, J. a kol. Podnikání malé a střední firmy. Praha: Grada, 2005. ISBN 80-247-1069-2.

Content of lectures:
1. Introduction to small business issues, history, basic terms, definitions, facts.
2. Starting a small business step by step.
3. Lean Canvas business model of a small company.
4. Selection of business entity, advantages and disadvantages.
5. Location of a small business.
6. Business strategy.
7. Small business growth model, stages and crisis.
8. Small business resource management.
9. Limited marketing
10. Financial aspects of business, start-up capital.
11. Internationalization of a small business.
12. Exit of a small business, insolvency law.
13. New business ttrends, S and C products.

The content of the exercise relates to the topics of processing the business model Lean Canvas, which is the goal of the project. The structure of the project helps to formulate the basic areas needed to describe a new service or product at start-ups, ie from formulating the problem that customers are solving and its existing solution alternatives, through describing the unique advantage that distinguishes the new product, to its own brief description of the proposed solution. its metrics and cost-benefit structures. The purpose of a business project is the systematic reduction of risks from the setting / development of a product or service, market entry and business in the form of validation of the main idea and market analysis, as well as the wider business environment, including the evaluation of own resources and capabilities. The individual parts of the project will be practically discussed during the semester in concrete seminars.

To successfully complete the course, students must prepare a semester project (business model Lean Canvas to establish their own small business) and pass the final test.
Award of a graded credit: in order to be awarded a credit, the following conditions are required:
• Elaboration of a semester project in a specified period - 50 points.
Reasons for not granting the credit !!:
• failure to submit work within the deadline,
• more than one absence,
• failure to present a business plan.
To successfully complete the course, it is necessary to take a final test - 50 points.
The test will be mainly from the information given in the lectures. The test will consist of 5 open questions. Students must obtain at least 26 points from the written test. If the student does not obtain at least the mentioned 26 points in the 1st term, he / she has the opportunity to pass a corrective written test. The test is a mandatory part for the successful completion of the course and will take place either in the environment of MS Teams, or in the case of improving the hygienic situation in writing.

The course is taught in the form of lectures, which have the character of the explanation of the basic principles and theory of the discipline. The seminar is focused on practical mastery of the subject matter discussed at lectures. In the seminars, case studies are used to solve the problem, to deal with the critical problem of the solved problem and team work.

During the semester students work on semestral work. Attendance at seminars is compulsory and checked, with one absence allowed, which the student does not have to report and apologize for. Moving between exercises is possible after individual agreement with the teacher. Exercise can be replaced in another group by individual agreement.