Course details
E-commerce
EC FP EC Acad. year 2020/2021 Winter semester 6 credits
The course is focused on the following topics:
Basic terminology – systems and models of business and electronic business.
Electronic business modelling.
Electronic business projection.
Strategic management in electronic business and safety of selected components of electronic business.
Guarantor
Language of instruction
Completion
Time span
- 13 hrs lectures
- 26 hrs exercises
Department
Lecturer
Instructor
Learning objectives
Hlavním cílem předmětu je, aby si studenti osvojili základní teoretické a především praktické znalosti nutné pro návrh, implementaci a následné řízení elektronického obchodování v podmínkách globální informační společnosti.
Studenti získají především znalosti systému a modelů elektronického obchodování, jakož i manažerských přístupů k jejich řízení, doplněné o dovednosti v oblasti návrhu, realizace a implementace elektronického obchodu s využitím prostředků ICT. Tyto dovednosti jsou podpořeny praktickou realizací elektronického obchodu s využitím dostupných platforem (Prestashop).
Prerequisite knowledge and skills
Work with graphs and matrices, mathematical expression of relationships, logical functions, computer literacy, a grasp of basic economic categories.
Study literature
- ALHLOU, F. A. SHIRAZ and E. FETTMAN. Google Analytics Breakthrough: From Zero to Business Impact. 1st ed. Hoboken: John Wiley & Sons, 2016. 677 p. ISBN 978-1-119-14401-4.
- CAMERON, D. HTML5, JavaScript, and JQuery : 24-Hour Trainer. Indianapolis: Wiley, 2015. 385 p. ISBN 978-1-119-00116-4.
- SCHAFER, S. M. Html, Xhtml, and CSS Bible. 5th ed. Indianapolis: Wiley, 2010. 795 p. ISBN 978-0-470-52396-4.
- SUEHRING, S. & J. VALADE. PHP, MySQL, JavaScript & HTML5 All-in-one for Dummies. New Jersey: John Wiley & Sons, Inc., 2013. 724 p. ISBN 978-1-118-21370-4.
Fundamental literature
- LAUDON, K. C. and C. G. TRAVER. E-commerce 2017: Business, Technology, Society. 13th ed. Boston: Pearson, 2017. 912 p. ISBN 978-0-13-460156-4.
- CASTANO, A. P. PrestaShop Recipes: A Problem-Solution Approach. 1st ed. Havana: Apress, 2017. 218 p. ISBN 978-1-4842-2573-8.
- CHAFFEY, D. Digital Business & E-Commerce Management. 6th ed. Strategy Implementation & Practice. 3rd ed. Trans-Atlantic Publications, 2014. ISBN 978-0273786542.
Progress assessment
Elaboration of seminar work on PC and the presentation of the outcome will be continuously checked throughout the semester in every seminar. Participation of the student in the seminars will be evaluated (with 40 points at maximum), as well as the successful completion of the assign task and its presentation (60 points at maximum). The minimum number of points necessary for awarding the course-unit credit is 70.If the student achieves less than 70 points, he/she will be assigned additional task to complete and present. It can be evaluated with 50 points at maximum. For being awarded the course-unit credit, it is essential to achieve 70 points at minimum for all tasks.Requirements for the examination: student submits a term paper prepared by the designer in the written test. A key requirement is the student's active knowledge of PC ie searching for the information entered on the internet, mastering the substance of lectures and literature.
Teaching methods and criteria
The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.
Controlled instruction
Control of results of independent work on the assigned tasks. In case of excused absence from seminars, an additional task is set and evaluated according to the criteria for awarding course-credit units.
Course inclusion in study plans