Small And Medium-Sized Enterprises

• 26 hrs lectures
• 13 hrs exercises

Students will know all aspects connected with founding of own small company, including respective issues from marketing, HRM and finance of small companies. Students will be able to run business actively, e.g. to found and manage a small company.

The aim of the course is to specialize the students of study, programme Corporate Business and Management, and provide them with a plenty of information, knowledge and skills necessary for founding and managing their own small company.

Students are expected to have the following knowledge and skills: trade act, business act, bankruptcy act and creative thinking for founding of own small company.

Course curriculum is related to the following topics:
1. Introduction to small business, history, basic terms, definitions and facts.
2. State of small business in the economy, external environment of small business.
3. System of small business support in the Czech Republic.
4. Business model of small company.
5. Start of small companies, business entities, business location,
6. Franchising, advantages and disadvantages of franchising concept, examples of franchising in the Czech Republic and in the world..
7. Business plan, small business strategy.
8. Model of small business growrth, stages and cirisis.
9. Management of family-owned companies, succession management in family business.
10. Resources management, small company limited marketing.
11. Financial aspects of small business, starting capital.
12. Small business bankruptcy, insolvency act.
13. New trends in entreprenurship, intrapreneurship, business networks, strategic alliances.

Course curriculum is related to the following topics:
1. Introduction to problems, semester work definition.
Stage I: Design of feasibility study.
2. Self identification. Identification of area of possibilities.
Selection and evaluation of business possibilities.
3. Summary of feasibility study.
Stage II. Way of entry to the market.
4. Selection of appropriate forms for a small business.
Stage III: Business miniplan.
5. Management of resources in a small company.
Marketing plan of a small company.
6. Financial plan.
Presentation of semester works.
7. Graded curse-unit credits.

Graded course-unit credit is awarded on the following conditions:
1. Active participation in the seminars, which will be checked by the teacher - max. 100 points.
2. Completing a semester work in a defined term - max. 100 points.
3. Succesful passing of test - 100 points.
4. Total amount of points required for a graded curse-unit credit has to be higher than 250 points.

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.

Checking of individual study results on engaged tasks. In the case of excused absence, the teacher may set in justified cases a make-up condition, usually working out of a partial task.